Introduction


            

                            My name is Thiveneshvaran s/o Murugayah and welcome to my site. 


This blog is to use for Email Marketing for Travel Agency. Email marketing is one of the effective marketing because think type of marketing allows us to build relationships with leads, customers and past customers. It's an opportunity to speak directly to them in their inbox, at a time that is convenient for them. Besides that, email marketing is being increasingly recognized as a cost-effective marketing tool.  In this digital marketing era, Travel Agency also started to interact with their customers through emails since email marketing provides marketers with communication that permitted relationship building and real-time interaction with customers. Based on the article Journal of Association of Arab Universities for Tourism and Hospitality VOL13 NO.1 JUNE 2016, Alikilic, (2008) mentions that travel & tourism practitioners introduce email that is one of the most reliable new medium as a ecommerce driver and customer relationship builder, they also point out that customers still rely on email for their travel and holiday purchasing information, ideas, news and interactive services. Email Marketing in Travel Agency is growing up together with science and technologies. 

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