Email Marketing (AirAsia)

 



The is the welcome email from AirAsia after I created an account in their official website. In this email they have stated together with my Id number, a short welcome message and some privileges. Besides that, this is also an email marketing because even though this is a welcome email, but they also have promoted their benefits, advantages and privileges that they are having in their online bookings. Moreover, the types of email that they used is One-to-one-email which the email sent to a single user. This is because, this email come along with my id number which addressed to me only. This is email is known as lead nurture where the email will receive after subscribing or signup to create an account in the particular website. Last but not least, in this email also have embed together with App store and Google Play icon to directly install from one of the store platform. This is we call as strong CTA (Call-to-Action) where they allow their recipients to take an action to download the application on their mobile phone.    

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