Search Engine

                                                                      Google



                                                                        Yahoo




                                                                              Bing



These are the different types of search engine which users are frequently used. Based on these 3 types of search engine, the result of each search engine is different even though it has used the same keyword (travel agency Malaysia). This is clearly shows that, different types of search engine are following their own audience analysis and the webpage engagement so that the results on the search engine is not same. Based on the google search engine, most of the pages are appear on the google search engine is SEO which known as organic search. From here we can see the top results in the google search engine are naturally grown-up and increased the visibility. Besides that, based on the yahoo search engine, some of the search results is SEO and PPC. The result on the left is SEO and the right side is PPC which is paid reach. PPC usually doesn't required other ways to improve the position of the website organically but instead, have set up a campaign through and advertising program. On the right side result is actually recommending different search engine ( VISYMO and MITULA ). Maybe these two search engine paid to yahoo to display on their search engine. Moreover, based on the Bing search engine, the results are in SEO and PPC. As we can see at the top search engine results, the webpage known as cheapflight.com. Agoda, viator.com, TripAdvisor and etc is visible on the top together with the ads. From here we can see these webpages on Bing are paid to display their webpages on the top of the search engine result through advertising program. 






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